Maria Jose Garcia

The year was 2010, and digital marketing was still finding its footing in Guatemala when Maria José discovered her calling through hands-on experimentation. Rather than following traditional marketing paths, she dove headfirst into the digital realm, learning through trial and error in an era when social media was just beginning to reshape the marketing landscape.

With over 13 years of experience spanning powerhouse organizations like Fox International Channels and Starcom Mediavest Group, she's led cross-cultural teams across Latin America and the Caribbean. Her journey took an unexpected turn in 2021, when she traded the familiar agency world for a new adventure in St. Lucia, bringing her expertise to the client side before eventually relocating back to Guatemala in 2023. Don't let her warm smile and playful demeanor fool you – while Maria José brings an infectious energy and quirky personality to every room she enters, she means business when it comes to delivering results, crafting campaigns that consistently drive exceptional performance.

When not pushing the boundaries of digital strategy, you might find her on the dance floor – a former competitive salsa dancer and instructor who now dances purely for joy. Her creative spirit extends beyond marketing into music as a singer, and her passport bears the stamps of adventures from around the world. These artistic pursuits and global experiences infuse her marketing approach with a unique blend of creativity and cultural awareness.