A North Fulton County CPA You Can Actually Talk To
Scot Goldring
TITLE
Principal
HOMETOWN
Roswell, GA
YEARS OF EXPERIENCE
17
EDUCATION
Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years.
— Bill Gates
Success in life (and business) is about pivoting at the right time, in the right direction. Understanding that life is not static and what works today may not work tomorrow has informed how Scot has advised his business clients, as well as a mid-career pivot of his own from computer network storage to becoming a CPA. Not to say these pivots are easy; they are often anything but. Inspired to make the change by the example of his father, who had been a CPA with his own practice, Scot spent these years learning the ins and outs of all things accounting and tax. As he began to deploy this knowledge by advising small business clients, he realized he had made the right move at the right time.
Asked about his love for his work, Scot mentioned, “I get great satisfaction when helping a small business client and he/she becomes a better, smarter business owner and significantly improves their personal financial situation, through increasing profits, accumulating equity and paying down debt.” Scot is all about helping his small business clients connect the dots of increasing profitability, decreasing taxes, and implementing a plan to use that that extra cash to create a more solid financial foundation to set them up for the future.
Scot’s latest pivot in life has brought him to Dark Horse, where he plans to take his career and his clients to new heights.
On the personal side, Scot is married to his wife, Robin, whom he met while earning his MBA. They’ve spent the last two decades raising two daughters, Lindsay and Alli, who are now away at college, making Scot, Robin, and their two mini poodle mixes (Izzy and Georgi) empty nesters. So, Scot keeps himself busy outside work by running, going to the gym, and playing pickleball. This is also his penance, allowing him to eat desserts and drink beer as he pleases. He loves watching the NFL and NBA on tv, despite his doubts about whether his Jets or Knicks will ever win again. Scot also loves his annual beach trips with family, where they all take the time to sit and talk, the dogs get to chase birds on the beach, and he gets a few hours of quiet to read his latest Sci-Fi or murder mystery book.
Specialties
Business Entity Structuring
Business Debt Reduction
Business Expansion Planning
Strategic Tax Planning
Industries
Medical Practices
Therapists
Professional Services
Brokers & Resellers
Pharmacies
Retail
First Class Service from Your North Fulton County CPA
At Dark Horse CPAs, we offer customized financial reporting and winning tax strategies at competitive pricing. From bookkeeping to tax preparation and fractional CFO services, your dedicated CPA can handle it so you can focus on growing what matters to you most. We’re proud to serve Georgia’s North Fulton County.
SCOT GOLDRING, PRINCIPAL
Although taxes change every year, what has not changed is the CPA's responsibility to be the trusted professional who enables people and organizations to shape their future. At Dark Horse, we implement this by enabling the 1-to-1 relationship from the CPA Advisor to our clients. This is different than almost every other firm today, where the CPA Advisor reserves his efforts to a few valuable clients and delegates that important relationship for many other clients to lower-level staff who may not have yet developed the breadth of competence needed to provide that level of service. It is these efforts from our CPA Advisors that makes the difference to our clients.
89%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 89% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
350+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
Accounting Solutions for Businesses.
The Problem: Business owners aren't getting timely, accurate and actionable data from their financials. Even worse, they're not receiving tax planning advice from their, "tax pro," which is costing them untold amounts of money. This is just plain wrong. We believe you deserve a better small business accounting firm.
SCOT GOLDRING, PRINCIPAL
“To help my business clients shape their future, I provide top-tier accounting services. It starts with delivering financial statements that categorize the large number of financial transactions into meaningful performance data regarding the status of the company's Profitability, Equity, and Value. My coaching calls with business owners empowers them with a game plan to use this information to improve business operations and strategy and increase profitability.”
Tax Services for People.
The Problem: taxpayers are not getting the service they deserve from their CPA. Most CPA firms rush through their clients' tax returns, do not properly explain the return, provide no recommendations on how to reduce their taxes and are generally unavailable or unhelpful outside of tax season.
SCOT GOLDRING, PRINCIPAL
“Software has made it easier over the many years for individuals to prepare their own tax return. But it still relies on the individual interacting with the software to have basic (and sometimes advanced) understanding of tax law to properly prepare the return. I've seen a number of instances where the DIY tax filing either didn't match what the taxpayer thought they were filing, missed deductions or contained significant errors that could result in an audit. When situations get complicated, you'll be better served to have a CPA prepare your return as opposed to guessing and crossing your fingers. The most important items a CPA can advise on regarding your taxes is how to achieve your financial goals, including measuring and reducing taxes, eliminating debt, exploring and pursuing different growth opportunities to work towards an unparalleled outcome.”
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
Blogs and Pods
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Blog
Understanding the New DOL Overtime Rules: What Your Company Needs to Know
VLOG
DARK HORSE Family Matters
Podcast
SPEED ROUND: 1031 Exchanges
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