A Houston CPA You Can Actually Talk To
Jordan Keller, CPA
Title
Principal
HOMETOWN
Sugar Land, TX
YEARS OF EXPERIENCE
18
EDUCATION
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
— Dale Carnegie
Jordan is a CPA with over 15 years of experience serving a wide range of clients across many industries and is a Principal at Dark Horse. Jordan is passionate about helping individuals and businesses understand their tax scenarios and providing them with comprehensive planning to help minimize their taxes and maximize their financial options.
Like a proper Dark Horse, Jordan’s journey to becoming a prominent CPA was untraditional and unexpected. It is a journey marked by grit and determination. Originally obtaining a degree in finance, he obtained a job where he was tangentially exposed to tax return preparation. Hungry for more experience, he took a seasonal tax job with a 1.5-hour commute. Being offered a full-time position, he began the journey of juggling a demanding work schedule, night classes, studying for the CPA exam and being Super Dad. Through hard work and determination, he has built a successful career for himself as a CPA.
Jordan lives in Houston with his wife, Julie, and their four children, Lahna (16), Llewyn (6), Langston (2), and Lyle (1). Not by choice but rather by force, his wife also introduced three dogs into the family; a Golden Retriever named Stewie, an overly puffy Pomeranian, Luna, and an old and disgruntled Chihuahua, BooBoo. Admittedly, Jordan is enormously thankful for his wife’s persistence in this matter.
When not accounting, Jordan enjoys tinkering around in his garage with a cold adult beverage, riding bikes, playing t-ball and the occasional home renovation and flip.
Specialties
High-Net Worth Individuals
Closely Held Entities
Business Personal Tax Strategy
Entity Structure Reorganization
Cost Segregation
RD Tax Credits
Cryptocurrency NFTs
Industries
Non-Profit
Professional Services
eCommerce
Real Estate
Construction
First Class Tax & Accounting Advisory from Your Houston CPA
From maximizing your tax savings to improving your business’s financial performance, your dedicated Houston CPA, Jordan Keller, is here when it matters most. As a Principal at Dark Horse CPAs, Jordan combines strategic tax planning, hands-on accounting advisory, and enterprise-grade technology to give Houston business owners, professionals, and families the financial clarity they need to grow with confidence.
In a city as dynamic as Houston—home to thriving industries from energy and healthcare to tech and real estate—you need more than just tax prep. Jordan provides proactive guidance, fast communication, and personalized solutions tailored to your goals. With Dark Horse, you gain a true partner committed to helping you stay ahead and succeed.
80%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 80% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
550+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
JORDAN KELLER, PRINCIPAL
Dark Horse brings together the personal relationship you get with a small, local CPA firm with the resources of large, national firm. Having that local presence is important for my clients, but being able to leverage the expertise from CPAs all over the USA is where a lot of the value comes from. Dark Horse has a unique model, capturing the best in the industry to service clients directly. In my career, I found that the personal relationship with your CPA is the most important aspect of what we provide, that is what drew me to Dark Horse originally and what continues to keep me here.
Tax Strategy & Accounting Solutions for Houston Businesses
The Problem: Many Houston business owners lack timely financial data or the strategic tax guidance needed to make confident decisions. While Texas’s lack of state income tax simplifies some areas, businesses must still manage federal obligations, payroll, sales tax, and quarterly estimated tax payments. Without proactive planning, it’s easy to miss savings and expose your business to risk.
The Solution: At Dark Horse CPAs, we combine bookkeeping, tax compliance, and Fractional CFO-level advisory for Houston businesses. From staying ahead on quarterly estimated taxes and IRS compliance to providing cash flow forecasting, financial reporting, and growth strategies, we deliver the clarity you need to make tax-smart, growth-focused decisions. With our Advisory-First approach, you gain a proactive partner committed to your success in Houston’s dynamic economy.
JORDAN KELLER, PRINCIPAL
“Every business needs to understand its numbers. As a CPA, I provide the insight and education owners need to succeed, support their families, and serve their community—while always protecting their best interests.”
Tax Strategy & Compliance for Houston Locals
The Problem: Too often, Houston residents only think about taxes at filing time—leading to surprises, missed deductions, or overlooked strategies that could have reduced liability. While Texas has no state income tax, individuals must still navigate federal compliance, real estate planning, and investment-related tax strategies to preserve wealth and stay ahead.
The Solution: At Dark Horse CPAs, we believe in No Surprises. We work proactively with Houston individuals and families year-round to implement tax-saving and deferral strategies, manage real estate and investment planning, and ensure compliance with federal requirements. Every engagement includes forward-looking tax planning designed to help you keep more of what you earn and plan with confidence.
JORDAN KELLER, PRINCIPAL
“You don’t need to be a billionaire to have your CPA on speed dial—everyone benefits from direct access. I believe education is the foundation of proactive tax planning and lasting relationships, and my clients value that I always put their best interests first.”
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
The Dark Horse Blog
The Dark Horse Blog, where we share expert insights on tax strategy, compliance updates, outsourced accounting, fractional CFO services, and more. Our content is tailored to small and medium-sized businesses as well as high-net-worth individuals.
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