A Houston CPA You Can Actually Talk To
Jordan Keller
Title
Principal
HOMETOWN
Sugar Land, TX
YEARS OF EXPERIENCE
18
EDUCATION
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
— Dale Carnegie
Jordan is a CPA with over 15 years of experience serving a wide range of clients across many industries and is a Principal at Dark Horse. Jordan is passionate about helping individuals and businesses understand their tax scenarios and providing them with comprehensive planning to help minimize their taxes and maximize their financial options.
Like a proper Dark Horse, Jordan’s journey to becoming a prominent CPA was untraditional and unexpected. It is a journey marked by grit and determination. Originally obtaining a degree in finance, he obtained a job where he was tangentially exposed to tax return preparation. Hungry for more experience, he took a seasonal tax job with a 1.5-hour commute. Being offered a full-time position, he began the journey of juggling a demanding work schedule, night classes, studying for the CPA exam and being Super Dad. Through hard work and determination, he has built a successful career for himself as a CPA.
Jordan lives in Houston with his wife, Julie, and their four children, Lahna (16), Llewyn (6), Langston (2), and Lyle (1). Not by choice but rather by force, his wife also introduced three dogs into the family; a Golden Retriever named Stewie, an overly puffy Pomeranian, Luna, and an old and disgruntled Chihuahua, BooBoo. Admittedly, Jordan is enormously thankful for his wife’s persistence in this matter.
When not accounting, Jordan enjoys tinkering around in his garage with a cold adult beverage, riding bikes, playing t-ball and the occasional home renovation and flip.
Specialties
High-Net Worth Individuals
Closely Held Entities
Business Personal Tax Strategy
Entity Structure Reorganization
Cost Segregation
RD Tax Credits
Cryptocurrency NFTs
Industries
Non-Profit
Professional Services
eCommerce
Real Estate
Construction
First Class Service from Your Houston CPA
Whether it’s preparing your taxes for maximum return to helping improve your financial performance, your dedicated CPA is there when you need them. Stay ahead of the race and win it for your business with strategic accounting, enterprise-level technology, and white-glove service.
89%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 89% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
350+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
JORDAN KELLER, PRINCIPAL
Dark Horse brings together the personal relationship you get with a small, local CPA firm with the resources of large, national firm. Having that local presence is important for my clients, but being able to leverage the expertise from CPAs all over the USA is where a lot of the value comes from. Dark Horse has a unique model, capturing the best in the industry to service clients directly. In my career, I found that the personal relationship with your CPA is the most important aspect of what we provide, that is what drew me to Dark Horse originally and what continues to keep me here.
Accounting Solutions for Businesses.
The Problem: Business owners aren't getting timely, accurate and actionable data from their financials. Even worse, they're not receiving tax planning advice from their, "tax pro," which is costing them untold amounts of money. This is just plain wrong. We believe you deserve a better small business accounting firm.
JORDAN KELLER, PRINCIPAL
"A business needs to understand their numbers. Engaging a CPA provides insight and knowledge in critical areas of your business. Too often, business owners and entrepreneurs are not benefiting from these insights. I like to educate my clients to ensure they are as successful as possible and continue to provide for themselves, their families and their community. I partner with my clients to ensure their best interests are always taken care of, which is something that every business needs."
Tax Services for People.
The Problem: taxpayers are not getting the service they deserve from their CPA. Most CPA firms rush through their clients' tax returns, do not properly explain the return, provide no recommendations on how to reduce their taxes and are generally unavailable or unhelpful outside of tax season.
JORDAN KELLER, PRINCIPAL
“You don't have to be a billionare to have your CPA on speed dial. Everyone could benefit from direct access to their CPA. I have always believed in this but I never found it at any other firm I worked with. I believe that educating each of my clients is the starting point for proactive tax planning and a lifelong relationship. That is the nunber one reason my clients enjoy working with me...they know I have their best interests in mind and am there to educate them along the way.”
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
Blogs and Pods
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Blog
Understanding the New DOL Overtime Rules: What Your Company Needs to Know
VLOG
DARK HORSE Family Matters
Podcast
SPEED ROUND: 1031 Exchanges
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