A Utah CPA You Can Actually Talk To
Jason Crowley, CPA
TITLE
Associate Principal
HOMETOWN
St. George, UT
YEARS OF EXPERIENCE
6
EDUCATION
"The only way to make sense out of change is to plunge into it, move with it, and join the dance." -Alan Watts
Jason isn’t one to let taxes tie him down—though he’s a master at navigating the twists and turns of the tax code, much like the trails he conquers in his beloved St. George, UT. As a brilliant tax strategist and CPA, Jason brings a dynamic energy to his role, blending sharp analytical skills with a passion for the outdoors.
With a robust career in public accounting, Jason started at a regional firm specializing in high-net-worth clients, ran his own successful CPA firm, and even served as a Revenue Agent for the IRS, honing his expertise in complex tax matters. His primary focus has been delivering strategic tax planning services to high-net-worth individuals and entrepreneurs, helping them optimize their financial futures while minimizing liabilities.
When he’s not strategizing for clients, Jason is out adventuring with his family—his wife, Lauren, and their three kids, Dax, Capri, and Saige. You’ll often find them hiking rugged trails, mountain biking through red rock landscapes, or simply soaking in the stunning Utah outdoors that they call home.
Specialties
1031 Exchanges
Tax Planning
Financial Report Preparation
Payroll
Chart of Accounts Setup
Outsourced Controller
Monthly Reporting Dashboards
Monthly Account Reconciliation
Cash Basis Accounting
Industries
Professional Services
Real Estate (Long-Term & STR)
Content Creators/Influencers
Construction
Your Salt Lake City CPA for Tax Planning & Advisory Services
Salt Lake City’s expanding business landscape—from tech and real estate to healthcare and professional services—demands a CPA who understands both local dynamics and advanced tax strategy. Whether you’re a business owner, investor, or family seeking proactive guidance, Jason Crowley, CPA delivers a Utah-focused approach that connects tax planning with long-term financial outcomes.
As an Associate Principal at Dark Horse CPAs, Jason goes far beyond annual compliance—providing forward-looking tax advisory, entity and compensation planning, and practical guidance tailored to your goals. He helps model Utah and federal tax impacts, structure businesses for efficiency, and leverage tax-advantaged tools such as retirement plans, strategic capital-gain planning, Roth strategies, and timing-based opportunities. From precise tax compliance to strategic insight, Jason is a trusted partner for growing—and keeping—more of what you earn in Salt Lake City and Southern Utah.
JASON CROWLEY, ASSOCIATE PRINCIPAL
At Dark Horse CPAs, we combine collaboration with individual autonomy to deliver personalized, high-quality tax advisory, tax planning, and accounting services. My focus is helping clients get maximum value from their relationship with their CPA through proactive insight and clear, actionable guidance. When you work with me, you’ll have a direct, one-on-one partnership supported by the collective expertise of our team, ensuring solutions tailored to your financial goals. I serve clients throughout Salt Lake City and St. George, Utah, providing strategic tax advisory and comprehensive accounting services for both businesses and individuals.
80%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 80% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
550+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
Tax Strategy & Accounting Solutions for Salt Lake City Businesses
The Problem: Many Salt Lake City business owners operate without timely, accurate financial data—or the proactive tax advisory needed to navigate Utah’s unique mix of state and federal obligations. Between Utah income tax, sales and use tax, withholding requirements, federal filings, and industry-specific regulations that affect sectors like tech, construction, real estate, and healthcare, it’s easy to miss tax-saving opportunities or create avoidable risk without expert guidance.
The Solution: At Dark Horse CPAs, we integrate bookkeeping, tax compliance, and forward-looking tax planning for Utah businesses. From preparing Utah TC-20 and TC-40 filings to managing federal obligations, optimizing entity structure, improving cash flow, and providing growth-focused advisory, you get the clarity and support needed to make informed, tax-efficient decisions year-round. With our Advisory-First approach, Jason Crowley, CPA becomes a trusted partner invested in your long-term success across Salt Lake City and the broader Wasatch Front.
JASON CROWLEY, ASSOCIATE PRINCIPAL
“Many businesses view accounting and tax as separate, but every financial move impacts your tax return. Integrating business accounting and tax advisory uncovers savings, improves accuracy, and drives smarter decisions. This unified approach streamlines workflows and strengthens overall financial health.”
Tax Strategy & Compliance for Salt Lake City Locals
The Problem: Many Utah residents only feel the impact of taxes when filing—whether it’s an unexpected balance due, a lower refund, or the realization that key tax-saving opportunities were missed. With Utah’s flat state income tax, federal requirements, real estate considerations, investment planning, and the growing number of remote and multi-state workers along the Wasatch Front, tax complexity can escalate quickly without proactive guidance.
The Solution: At Dark Horse CPAs, we believe in No Surprises. Jason Crowley, CPA works proactively with Salt Lake City individuals and families to reduce federal and Utah tax liability, optimize long-term financial strategies, and ensure full compliance. Whether you’re navigating retirement planning, investment decisions, real estate transactions, or multi-state situations, every engagement includes forward-looking tax advisory so you stay confident and prepared—not reactive.
JASON CROWLEY, ASSOCIATE PRINCIPAL
"We have one of the most complex tax systems in the world, and IRS letters scare many people. I love turning that fear into confidence—making sure clients are in compliance and using the tax code to their advantage. Being a trusted advisor through that process is why I do what I do."
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
The Dark Horse Blog
The Dark Horse Blog, where we share expert insights on tax strategy, compliance updates, outsourced accounting, fractional CFO services, and more. Our content is tailored to small and medium-sized businesses as well as high-net-worth individuals.
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