Fractional CFO Services
Fractional Cost. Full Impact.
You've got product-market fit, you've got substantial sales, and you've got cash in the bank. BUT debt, liabilities, or monthly burn can still put growth at risk without clear visibility into margins and cost structure.
Companies stall their growth, or worse, grow their way to extinction, because they make decisions without reliable cash flow visibility, forecasting, and KPI reporting.
Join the class of businesses that thrive with the help of a strong financial partner in the form of Dark Horse Fractional CFO Services—strategic planning, cash flow support, and financial clarity without the full-time cost. Schedule a CFO Assessment for a clear roadmap forward.



When Do You Need a Fractional CFO?
Generally, the bigger the business, the more you need a Fractional CFO, and the more time you’ll want from them. But many companies need fractional CFO services sooner than they think: before a capital raise, when pro forma projections need to pencil, or anytime cash flow and margins feel harder to predict. Either way, you get the Dark Horse advantage: a team handling the bookkeeping and outsourced accounting that can step in with CFO-level strategy, forecasting, and KPI reporting when you need it.
Fractional CFO
strategic support, financial planning, and analysis to take your business to the next level
Outsourced Accounting
full-service accounting to help you manage the back office.
Bookkeeping
timely and accurate recordkeeping


Fractional CFO
Our 3-Step Process
1. Initial Discovery. We’ll build a working understanding of your business, where you are today, and where you want to go, to confirm fit and define the right scope for fractional CFO services.
2. CFO Assessment. We’ll use what we learn in Discovery to deliver a clear CFO Roadmap: priorities, recommendations, and the most impactful CFO-level services to investigate and implement.
3. Ongoing Advisory. We’ll execute the roadmap with you, then review progress every 3–6 months to keep priorities, KPIs, and forecasts on track as the business evolves.
The CFO Assessment
Your CFO Roadmap
You can’t get the full value of Fractional CFO Services if your accounting foundation isn’t set up correctly. That’s why we start with a CFO Assessment: we assess your current situation and pinpoint the highest-impact improvements, so you get accurate, transparent financial data and stronger control of your business. The CFO Assessment combines our Bookkeeping and Outsourced Accounting assessments with additional CFO-level analysis, helping you work ON your business instead of IN it.
$5,000


Your CFO Engagement Roadmap
Off to the Races
After the CFO Assessment, we’ll do the cleanup work to get to a strong starting point—then it’s off to the races. We’ll establish a strategic meeting cadence and develop KPIs and proformas as a north star for accountability, helping the business hit its goals and objectives. Ultimately, we’ll serve as a fiduciary to the entrepreneur’s vision to give it the best chance to succeed in the marketplace.
Rightsourcing Lowers Cost, Improves Outcomes
There's tension embedded within the reality that the people who are going to look after your money and help you make more of it also cost you money. This is why savvy entrepreneurs right-source their accounting and finance functions by pulling on fractional, outsourced and internal staffing to obtain the right expertise at the right cost. And, let's face it, it's exceedingly difficult to find and procure qualified accountants in today's market. This is why we structure our engagements to bring the right resources to your company, whether that's supplementing in-house personnel or taking on the entire accounting and finance function ourselves, so that your business can get the advisory it needs at a price it can afford.

The Benefits of a Comprehensive CFO Assessment
Fractional CFOs are more than just glorified accountants. They are your trusted financial and strategic partner. They blend financial and accounting expertise with strategic consulting to ensure the company's finances can support its mission and vision.


Without Dark Horse
Context: A software company had accounting compliance covered internally but lacked CFO level expertise while experiencing 100 – 125% YOY growth.
#1
Cashflow and Budget Planning was not put in place
#2
Increase internal hires to account for lack of process
#3
No clear reporting for high growth markets / clients
#4
Accounting team was split managed between the CEO and COO
Problem: The client knew they needed to get a handle on their Accounting and Finance function but was not convinced they needed an in-house CFO. They were looking for a solution that could create immediate improvements to their process and reporting + a long term cashflow and budgeting strategy.


With Dark Horse
Solution: The client went through a CFO Assessment, evaluating the financial data quality, accounting team, processes, and identified their reporting needs.
#1
Reorganization of their accounting roles, saving $37k annually
#2
Implementation of 2 new accounting tools to improve processes and data accuracy
#3
Monthly KPI reports for leadership, providing key insights in real-time
#4
Cashflow projection model implementation, removing the need for sporadic short-term financing
Ongoing: The Dark Horse CFO acts as a member of their leadership team, providing valuable insights into the performance of the business and executes on cost-saving strategies at a fraction of the cost of bringing this role in house.
Fractional CFO FAQs
A fractional CFO provides CFO-level strategic advisory on a part-time basis, often as an outsourced CFO or virtual CFO, so you get senior financial leadership without the full-time cost.
Fractional CFO services typically include cash flow management, forecasting and budgeting, KPI reporting, tax reporting, and strategic planning, plus oversight of accounts receivable, payroll, expense controls, and payment planning, giving you clearer financial visibility and better decision-making as you scale.
Engaging a fractional CFO can offer several advantages over hiring a full-time CFO:
- Cost-effectiveness: Fractional CFO services give you CFO-level strategy and oversight without the full-time salary, benefits, and long-term fixed cost.
- Flexibility: You can scale support up or down based on seasonality, growth stage, and current priorities—without committing to a permanent hire.
- Broader experience: A fractional CFO brings pattern recognition from working across multiple businesses, helping you apply proven frameworks for cash flow, forecasting, and decision-making.
- Objectivity: As an external partner, a fractional CFO can pressure-test assumptions and give straightforward recommendations based on the numbers—not internal politics.
- Continuity of support: With a fractional CFO team model, you’re less dependent on a single person, and coverage can be maintained if availability changes.
- Faster onboarding: Our fractional CFOs can get up to speed quickly and start delivering value within the first 90 days. In contrast, hiring a full-time CFO often involves a lengthy search and onboarding period—sometimes taking up to a year to fully realize the value (or lack thereof).
In contrast, hiring an in-house CFO can be expensive, slower to ramp, and less flexible—plus turnover can create disruption while you search for a replacement.
Our fractional CFOs are CPAs with senior-level finance experience, combining public accounting rigor with hands-on leadership across multiple industries.
One of the Dark Horse advantages is that you’re not relying on one person. Our fractional CFOs collaborate with our accounting and tax teams, so you get deeper expertise and continuity as priorities shift.
Depending on what you need, we support financial reporting, cash flow management, forecasting and scenario planning, KPI reporting, and audit readiness—so you get clearer numbers, tighter accountability, and a plan you can execute.
Fractional CFO engagements are tailored to each client’s needs, but typically include strategic finance support like:
- Strategic financial planning and analysis: Aligning financial strategy to your business goals and operating plan.
- Cash flow optimization: Improving cash flow visibility, managing spend, and planning around payment timing.
- Budgeting, forecasting, and financial reporting: Building budgets, forecasts, and reporting that turn numbers into decisions.
- Financial performance review (KPIs): Reviewing financials (overhead, accounts receivable, payroll) and KPI reporting to improve profitability.
- Board and stakeholder meetings: Presenting financial results and KPIs with clear recommendations for next steps.
- Systems review: Evaluating accounting systems and reporting workflows and recommending improvements when needed.
Depending on your goals, an outsourced CFO may also support:
- Fundraising and investor relations
- Mergers and acquisitions (M&A) support
- Capital structure optimization
- Risk management and audit prep
- Profitability analysis
- Pricing strategy
- International expansion
- Financial systems and process improvement
- Succession planning and exit strategies
- Financial training and education
- Tax planning and optimization
- Wealth management
We begin with a detailed CFO Assessment. This gives us a clear view of your books, financial operations, reporting, and business objectives.
From there, we identify the highest-impact opportunities—so your fractional CFO services focus on the work that moves the needle (cash flow visibility, forecasting, KPI reporting, margins, and decision support) without paying for services you don’t need yet.
Then we build a tailored scope aligned to your goals and budget, including priorities, deliverables, and a working cadence. As your business evolves, we adjust the plan and stay closely connected to ensure the work remains relevant and outcomes-driven.
That’s the Dark Horse approach: personalized, flexible, high-impact CFO support designed to drive clarity now and build a stronger foundation for long-term growth.
We believe the best KPIs (key performance indicators) come from a collaborative process. Here’s how we approach KPI reporting:
- Industry benchmarks: We start with the KPIs that matter most in your industry, so you have a proven baseline for tracking performance.
- Understanding Your Business: We’ll take the time to understand your business model and constraints. Together, we’ll pinpoint where you’re facing pressure or excelling (cash flow, margins, pricing, overhead, working capital) and tailor KPIs to those specific needs, so you’re tracking what actually drives outcomes.
- Goal Alignment: We'll connect your selected KPIs to your financial forecasts. This ensures that the metrics we're tracking directly contribute to achieving your overall business objectives.
We're committed to working closely with you to develop the most meaningful and actionable KPIs for your business.
Absolutely. Cash flow is where growth gets won or lost. We help you forecast cash flow based on current operations and expected changes, map timing for inflows and outflows, and plan ahead for working capital needs. Then we build a practical plan to improve cash flow—tightening collections, prioritizing payments, and reducing or delaying non-essential outflows—so you can protect runway and make decisions with confidence.
We tailor engagement to your needs and preferences. For our Fractional CFO services, where we play a more active role in your business operations, we'll maintain a regular cadence of meetings to stay closely connected.
To maximize convenience and efficiency, the majority of our meetings will be held virtually. However, we understand that some business owners may initially be reluctant and prefer in-person interactions. The remote-focused model actually gives you a significant advantage: access to a much wider pool of experienced CFOs. You're not limited by location, allowing you to select the expert with the ideal skillset for your specific industry and business needs.
Of course, we recognize the value of occasional in-person interactions. If you have critical on-site meetings, your Fractional CFO can attend with appropriate notice.
Absolutely. Our team has experience working with businesses across a wide range of industries. We take the time to understand how you operate, what’s driving (or constraining) performance (cash flow, margins, working capital), and the reporting and compliance requirements in your space. If your industry has unique complexity, we’ll connect you with the right CPA for your needs. Take a look at the industries we serve here.
Your Fractional CFOs

Susan Snowden, CPA
Principal

Hayes Hokanson, CPA
Principal

Suzi Drennen, CPA
Principal

John Warner, CPA
Principal

Mike Madden, CPA, EA
Principal

Tim McLain, CPA
Principal

Riana Linsky, CPA
Principal

Megan Durst, CPA/ABV, CVA
Principal

Jon Kaine, CPA
Associate Principal

Joey Kinney, CPA
Associate Principal

Heather Huotari, CPA
Associate Principal


Nationwide Reach with your Dark Horse CPA
Because we're entirely cloud-based, we can work with you from anywhere. If you prefer to work with a local CPA, check out our quickly growing list of locations.



















